Your app won't grow on its own. Let's build a funnel that pays for itself.
Meta and Google ads, web2app quiz funnels, and analytics that show the return on every dollar you spend. From the founder of Mentorist — an app with 500k+ users.
- Meta Ads & Google Ads
- Web2app funnels
- Sales quizzes
- AI creatives
The rule we start from
$100$150+
spent on ads → comes back as revenue
Channels and tools we work with
- Meta Ads
- Google Ads
- App Store
- Google Play
- Web2app funnels
- Sales quizzes
The organic growth myth
Launching your app is only the beginning.
The market is so crowded that users practically never show up on their own. If you want organic traffic, you have to fuel it with paid traffic — the kind whose return you can actually measure.
The app stores won't bring you traffic on their own
Every category has thousands of competing apps, and the ones at the top of the charts have ad budgets behind them. Visibility on the App Store and Google Play is a result of growth, not its source.
Installs aren't revenue
A growing download count looks great on a chart, but it tells you nothing about whether your ads pay off. Without analytics tied to revenue, you don't know if you're making money or paying extra for every user.
Since Apple's changes, tracking is full of holes
Privacy changes have made it hard to tell, inside an app, whether the person who clicked an ad actually paid. Without that, you can't know which campaigns are truly profitable.
Advertising with a calculator in hand
You put in $100. At least $150 should come back.
If less comes back, you're losing money — even while installs keep climbing. That's why we start app marketing with analytics, not ads: measurement first, budget second.
Ad spend
$100
Revenue from that ad
$150+
This is a threshold, not a promised result. Below it, we fix the funnel instead of adding more budget.
Measurable
You know which ad and which campaign makes money — and which one needs to be switched off.
Scalable
Once an ad and a funnel start paying for themselves, they can be scaled to thousands of users.
Fast
You test new ads, messages, pages, and funnels in days, not months.
Why performance
Other channels have their place. They're just hard to measure.
ASO, SEO, influencers, and social media can help. But you can almost never honestly compare what you put into them with what they earned you.
| Channel | Measurable return | Easy to scale | Fast testing |
|---|---|---|---|
| Performance marketing (Meta, Google) | Yes | Yes | Yes |
| ASO and SEO | Hard | Hard | Hard |
| Influencers and sponsored articles | Hard | Hard | Hard |
| Organic social media | Hard | Hard | Hard |
Web2app funnel
The best apps make the sale before the user ever opens the App Store.
In categories like EdTech, wellness, and fitness, ad traffic doesn't go to the app store — it goes to a website. Users pay for the program before they install anything.
Ad
A creative that speaks to one specific user problem.
Quiz
Usually a long one. It builds engagement and collects data.
Plan
A personalized result instead of a generic promise.
Payment
The offer and the purchase, right there on the web.
App
The install comes last — when they're already a customer.
Reason 1
The highest return on investment
A quiz builds engagement and lets you tailor the offer to each person. That's why these campaigns dominate Facebook today.
Reason 2
Visibility restored after Apple's changes
Selling on the web lets you connect the ad click to the payment again — and know which campaigns really make money.
How we work
We don't guess. We find out what works — and test it on your app.
AI speeds up every one of these steps, but it's generic. A specific product needs a specific approach.
Market and competitor research
Using our own tools, we look at which ads and funnels are working for companies in your category — including in other markets. No guesswork, no ego-driven marketing.
Analytics and user economics
We set up measurement so you know how much revenue comes back from every dollar spent acquiring users — broken down by campaign and creative.
A funnel that sells
We design and build the purchase path: quiz, plan page, offer, and checkout — or a campaign straight to the store, if that's what wins in your category.
Creatives and fast AI testing
AI makes it possible to test many ad concepts and funnel variants in a short time. We know which tools to use, how, and in what order.
Scaling what pays off
The budget only grows once the numbers add up. If $100 doesn't bring back at least $150, we fix the funnel instead of pouring more into ads.
What we do
From measurement, through the funnel, to campaigns.
We can start with a single piece or take on the whole thing. We work on a retainer or revenue share — never by the hour.
Foundation
Funnel and analytics audit
We check what you really know today about your ad returns, where users drop off along the path, and what your competitors are doing.
- Measurement and attribution review
- Analysis of competitors' ads and funnels
- A priority list instead of a 40-page PDF
Web2app
Quiz and checkout funnel
We build sales on the web: quiz, personalized plan, offer, and payment — before the user ever opens the app store.
- Quiz and page design and build
- A/B tests of each new version of the path
- Full visibility: ad → payment
Campaigns
Meta and Google ads
We run your ad account and produce AI-assisted creatives, so there are always fresh variants to test.
- Video and static creatives
- Ongoing tests of messaging and hooks
- Scaling based on return, not reach
Who's behind this
We've built apps ourselves. We know where the money leaks out of the funnel.
“The most expensive mistake in app marketing is guessing. Instead of going with your ego, find out what works for others — and test it on your own app.”
We work with mobile apps and other digital products every day, and we specialise in one thing: selling them online in a way that makes the ads pay for themselves. You work directly with Grzegorz Świerad, founder of Subida AI and creator of Mentorist.
500k+ Mentorist users
A B2C app in a highly competitive market, with users acquired mainly through Facebook ads.
500+ A/B experiments
Quizzes, messaging, pages, and the end of the funnel — tested to separate what lifts conversion from what only looks good.
Our own methodology and tools
Systematic competitor research: what works for others, why it works, and how to build a version that works even better for you.
Questions app founders ask most
Straight answers, no fluff.
Free analysis
Let's see if your marketing can pay for itself.
Tell us about your app. We'll review the path from ad to payment and tell you straight where we see room to improve — and if we don't see any, you'll hear that too. You talk directly with Grzegorz Świerad.
- A review of the path: ad → website or store → payment
- What apps in your category that scale their ads are doing
- Whether a web2app funnel makes sense for you
- Concrete next steps — or an honest no
Submit your app for analysis
We reply within 24 hours. The analysis is free, with no strings attached.